Mad Men personality Don Draper once said, "If you don't like what's being said, change the conversation." Therein lies the hallmark of the wonderful world of advertising: Influencing consumer conversation -- whether interpersonal or intrapersonal -- with the distinctive voice of a brand's campaigns.
Though in actuality the industry exists as much more "lax" than luxe, advertising fosters a creative, fun and fast-paced learning environment for those lucky enough to land positions within it.
I chose to study advertising because the shoe fit; my knowledge of journalism and graphic design combined with my passion for digital media and psychology led me to the advertising field like a beaming, neon arrow.
1. FIND YOUR NICHE
Advertising is characterized by four pillars: Account services, account planning, media planning and creative (which includes art and copywriting). Account services focus on client relationships, account and media planning research consumer behavior and the creative team crafts advertisement wording and design.
2. LEARN NEW MEDIA SKILLS
Advertising targets emerging platforms like social media as its new primary form of exposure. Adopting knowledge of SEO, coding, and even blogging will benefit you threefold when it comes time for that interview. This list of the most in-demand digital marketing skills explains how you can start developing those mentioned plus more right now.
3. PAY ATTENTION TO ADS
While most people can't escape them quick enough, it's your job to keep an eye out. Whether on TV, in magazines or online, paying attention to advertisements will clue you in on the do's and don'ts of great campaigns.
4. BE COMMITTED
Not trait persuades more than passion.You can't teach a person to love an industry, but you can teach them the skillsets associated with it. Embrace your interest in your advertising niche and use it to inspire others -- amateurs and experts.
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