About

ABOUT THE BLOGGER • LISA CALLAHAN

I'm a junior at Texas State University studying mass communication with an emphasis on advertising and a minor in psychology.

I'm a member of my university's American Advertising Federation chapter as well as its National Society of Collegiate Scholars chapter. I also volunteers as a copywriter and graphic designer for the animal rescue group Prevent a Litter of Central Texas (PALS). Outside of class, I spend time playing video games, working out and bonding with my two cats, Tiger and Ginger. To learn more, visit my resume page.

ABOUT THE SITE • THE LC STUDIO

Launched in September 2014, The LC Studio focuses on educating and empowering those who consider themselves members of the advertising industry. This includes high school and college studens, recent graduates, business owners and even longtime advertising experts. The LC Studio specializes in killer copywriting that persuades thought, encourages action and ignites change. 

FIND YOUR FIT IN THE FOLLOWING CATEGORIES: 

WRITING • Everyday tips for writing great marketing copy, including tips for AP style, search engine optimization and social media posts.

 CAREER • Advice for aspiring advertisers, including how to pick internships, how to find scholarships and how to set yourself apart as a job candidate.

NEWS • Spotlight on advertising role models and rule breakers, including controversial and creative ad campaigns.

PERSONAL • Little tidbits à la LC, including life lessons learned from blogging, career epiphanies and raving reviews of advertising trends.