All reviews aside, advertisers should be jumping for joy at the newest horror flick to hit the box office.
Unfriended, while at surface level may reek of low-budget millennial cliches, is the first silver screen production to attempt an immersive cyber setting. The film takes place in a Skype video chat between five friends and is supplemented by their interactions across different platforms as their video chat is hacked by an anonymous user.
What Unfriended lacked in plot development it made up for with a
goldmine of advertising opportunities. The genuineness of main character
Blaire Lily's digital multitasking allowed for inconspicuous product
placement disguised as background noise. Aside from obvious homages
to Skype, Spotify and iMessage, names like Tumblr, Teen Wolf and Forever
21 made B-list appearances within the tabs of Lily's browser.