Why Everyone is Wrong About Protein World's 'Beach Body' Ad

Photo courtesy of Change.org

Health and fitness company Protein World ignited a fire when they released a series of bold golden print ads throughout London on April 15.

The 74 billboards include a male and female version, but only one of the swimsuit models has inspired a backfire that reverberated across the internet like a barbell hitting the floor. Can you guess which one?

With debates from supporters and opponents overflowing on the web, both parties fail to engage in the only discussion worth having: Everyone is wrong.

15 Copywriting Exercises to Work Your Wit

 

No muscle grows in size without conditioning. Likewise, no writer improves without practice. History's best novelists, journalists and advertising creatives understood that great writing doesn't always come easy.

These 15 creative writing prompts will keep you sharp whether you're battling a bout of writer's block, working on perfecting your latest marketing project or just looking for a way to pass time on Sunday night.

How Unfriended is Changing Product Placement

All reviews aside, advertisers should be jumping for joy at the newest horror flick to hit the box office.  

Unfriended, while at surface level may reek of low-budget millennial cliches, is the first silver screen production to attempt an immersive cyber setting. The film takes place in a Skype video chat between five friends and is supplemented by their interactions across different platforms as their video chat is hacked by an anonymous user.

What Unfriended lacked in plot development it made up for with a goldmine of advertising opportunities. The genuineness of main character Blaire Lily's digital multitasking allowed for inconspicuous product placement disguised as background noise. Aside from obvious homages to Skype, Spotify and iMessage, names like Tumblr, Teen Wolf and Forever 21 made B-list appearances within the tabs of Lily's browser.